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Mandé Daguerre's Avatar
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23-01-10, 01:47 PM
#1

3D Photography

Hi guys

For those of you who read my "Getting To Know You Interview" a month or two back, you might remember I spoke about the future of photography, and how I thought that future would probably involve stereoscopic 3D technologies.

I also mentioned that TV and film would ultimately be filmed and broadcast in 3D, and that the next generation flat screen TVs ( and I mean FLAT ) would incorporate 3D technology and that they would be in stores later this year.

Well the first steps towards that future are already underway, and the upcoming 6-nations matches involving England, are indeed being filmed and shown in glorious High Definition Stereoscopic 3D.

All Rugby fans who can't make it to the matches, should definitely check out the following link:

http://www.o2blueroom.co.uk/3drugbylive


Also,

If anyone hasn't seen AVATAR in 3D at the cinema yet, there is a scene where we do indeed see an example of 3D photographs pinned up on the wall, and they look absolutely stunning.


     
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23-01-10, 02:12 PM
#2

Re: 3D Photography

To have a true experience of 3D the IMAC cinemas in Disney World Florida is something else.

Bazza


     
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23-01-10, 05:24 PM
#3

Re: 3D Photography

I still haven't seen Avatar! Gotta get round to it.

I think we're a few years away from decent home 3D TVs yet, even tho they keep saying this years the year of the 3DTV
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24-01-10, 02:02 AM
#4

Re: 3D Photography

Yes, it will be a while before 3D truly takes off, most broadcasters are still 'thinking about it'

Sky have had some trials with kit, but with most broadcasters still thinking about how they can add HD to their portfolio, 3D is not high on their list.

However, that will not stop film and programme makers filming in 3D, the great thing about 3D and HD is that they will both easily convert to the standard SD that 90% of the population still watch.

The two biggest broadcast trade shows of the year are NAB in Vegas in March/April and IBC in Amsterdam September, the amount of 3D kit has increased over the last two years, and in fact at IBC last year lots of people were jumping on the bandwagon, although in truth no one really has a true end-to-end system yet, many competitors are vying to provide just 'parts' of a system.

Trouble is, other technologies are also trying to breakout in to the mainstream, the 4k-2k screens being one of them (double the resolution of your current 1920x1080 HD panels).

Overall, I wouldn't get to excited about 3D in the home yet, most people don't have the capability to watch it anyway. Like a lot early technology, the early uptake will be people who buy '3D ready' screens, and players that can play 3D content (which I think Blu Ray can as the standard for 3D is actually quite old now)

If I see anything interesting at NAB this year I will let you know, we will have some 3D technology on our stand, but having it and selling it are very different

All the best.
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24-01-10, 02:34 AM
#5

Re: 3D Photography

We had this conversation/debate in the last thread.

I was merely pointing out that the technology is already here and is being used right now.

And it doesn't matter if the nation's broadcasters are still only thinking about 3D at the moment, it doesn't mean that the TV's won't be on the shelves by the end of the year.
Only a tiny fraction of them currently broadcast a signal in HD, but almost everyone you know has an HD ready TV already. It'll be the same for 3D.

Until the broadcaster's deliver stereoscopic broadcasts, the majority of 3D entertainment for the home, will come from the next generation Blu Ray players, games consoles and wirelessly linked PC's showing 3D content.

As for blu ray, again I mentioned in the last thread that there will be a new blu ray player launched later this year, that will be 3D (and backwards) compatible.
Sony will also be launching two new firmware updates in 2010 for the Play Station 3, the first will add Stereoscopic 3D (S3D) gaming functionality to the console, and the second will allow it to play HD S3D movies. Later consoles will have both these functions already installed.

Nvidia already have their 3D vision technology on the market for the PC user. They recently showed off their powerful system, screening S3D movies on a PC using new technology developed by Cyberlink ( Power DVD Ultra ).
NVIDIA have also showed the first sneak peek of YouTube 3D, running on a new S3D demo version of Adobe Flash Player using the NVIDIA 3D Vision shutter glasses.

All the major companies in this field are investing heavily in stereoscopic 3D technology, especially for the home.

If you genuinely think this isn't gonna happen for a while, you're sadly mistaken, that's one of the reasons why you can pick up a fairly decent HD ready flat screen for a quarter of what it would have cost you a couple of years ago, because they will be launching the next generation sets this year, although as I stated in the last thread, the first people to buy this new 3D technology for the home, will undoubtedly be the ones who first bought the HD Ready TV's before everyone else, so we agree on that at least.

If anyone does indeed decide to go see the Rugby in 3D, I'd love to know what you thought of it.


     
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24-01-10, 12:55 PM
#6

Re: 3D Photography

Getting a little bit emotional there aren't we Mande? I wasn't disagreeing that 3D will become more mainstream, just that it will take longer than perhaps you think.

I said it will be a while before 3D truly takes off, and this is because most people will need some new technology to view 3D.

Yes, lots of people now have flat panel screens that are HD ready, even though they don't have HD. HD uptake has been very slow, much slower than the industry thought it would be. Now consider that you want everyone to go and buy 'another' new screen to view 3D, even though they just bought a HD one in the last 12 moths that they thought would last them 5+ years.

One of the biggest problems is delivery of content, Satellite based delivery is saturated with low bit rate SD programmes, and a single HD service uses the same bandwidth as around 3 SD services. Now consider that broadcasters are struggling to sell HD to consumers, how much of that bandwidth will they then give up to 3D?

Terrestrial is even worse, less bandwidth, less channels, they too want HD services, and now will have to launch new Boxes to get their HD to market, oh yes, meaning that the DVB-T tuner in nearly all HD screens sold, won't actually do HD, I just cant wait to see how the public digests that one.

Yes, the technology exists, yes it will be available, but don't expect the take up to be great. In fact, if you talk to people about the prospect of watching just 3D, a lot of people are not sure if they want it or not, so again it is going to need some effort to convince the public to buy.

3D glasses for PC gaming have been around for years too, I remember selling some around 12-14 years ago, they were going to be the next best thing, sadly they too failed.

The stereoscopic system is only one way of creating 3D images too, a new system where 2D content can be displayed in 3D using a depth map is also being looked at. There are probably a few different systems and standards out there being trialled, and again until one of them stands out as a strong leader, this will slow down the uptake of 3D by the broadcasters themselves.

I think the take up for 3D is going to be a long road, and will depend on a lot of factors, predominantly customer acceptance/takup and the infrastructure required to deliver content to the home.

Don't take any of this too personally Mande, I just have a different point of view to you.
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24-01-10, 05:36 PM
#7

Re: 3D Photography

Wow.

Ok, first of all, I'm not taking it too seriously, and I'm certainly not getting emotional.

If you knew the first thing about me, you would know that it takes a lot more than a differing opinion to get me riled up, and I'm actually slightly insulted by those comments and would really like you to qualify your remarks.

But going back to the point at hand...I never claimed that the up-take on this was gonna be massive.
I've only stated the facts....that various companies around the world are investing heavily in 3D technologies, and that 3D TV's and home entertainment systems will be available to the consumer by the end of the year. There is no getting away from this, no matter what way you want to spin it.
I also said that the bulk of that technology will be in the form of home entertainment ( 3D Blu Ray, 3D gaming, wireless streaming of movies from PC to TV within the home ).

Oh, and the 3D stuff you sold for the PC a decade ago, is different to the stuff being displayed and developed today.

And of course the broadcasters here are a million light years away from offering that sort of service. I've worked in the broadcast industry for over a decade, so I'm well aware of the intricate workings and limitations on the infrastructure we currently have.

It won't change the fact though, that all the major manufacturing players in the media industry, are going full steam ahead with 3D development, and will have products on the market by the end of the year.

I didn't really open this thread up to debate the future of home entertainment. I started it to let people know that the 1st ever live sporting event in the UK to be filmed and screened in full stereoscopic 3D, was happening pretty soon, and that anyone interested should follow the link provided.

Unfortunately the screenings are only happening in England, so being North of the border means I won't get the chance to go along, otherwise I would have definitely been there to see this historical event, which is why I'd like anyone who does decide to go along, to let us know what the experience was like.

MD


     
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24-01-10, 06:26 PM
#8

Re: 3D Photography

Quote:
Originally Posted by Mandé Daguerre View Post
Wow.

Ok, first of all, I'm not taking it too seriously, and I'm certainly not getting emotional.

If you knew the first thing about me, you would know that it takes a lot more than a differing opinion to get me riled up, and I'm actually slightly insulted by those comments and would really like you to qualify your remarks.

MD
Sure, it was the 'tone' of your reply. And being 'slightly insulted' would be an emotional response, would it not

Alan.
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24-01-10, 08:15 PM
#9

Re: 3D Photography

It's an emotional response to your claims towards me, not to the points in the debate itself


     
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